Hong Kong Also Welcomes New Interactive Space

Detroit, MI – January 8, 2013 – VIA Motors announced today that it will bring American icon Thomas Edison to life in a historic holographic presentation with Bob Lutz, father of the Chevy Volt, at the North American International Auto Show. The holographic presentation titled ”A Conversation with Thomas Edison” will be presented during VIA Motors’ press conference on January 14, 2013 at 4:00pm at the Cobo Center in Detroit.

Last month, reservation holders had the opportunity to test drive Model S. Reviews included:

“Electric dreams. An amazing car - quiet, smooth, and pollution free at the tailpipe. My wife and I are longing to take delivery of our Model S.” --Mark Webb-Johnson

“A joy to drive! It’s smooth and elegant. This is like no other car. It’s fast and very responsive but most importantly it flies!! I for one will not miss the sound of revving engines!" --Jasmine Webb-Johnson

“It was a lovely test drive, and it lives up to every description from the web, it is truly a must buy!” --Donald Chan

"Some say electric vehicles are a matter of compromise, limited in performance, range and sub-par cabin space. Not only are those days over, in every respect the rules have been obliterated by the Model S, with a range my gas vehicle is jealous of, a cabin with 5+2 seating giving the ubiquitous minivan a run for it's money, torque so powerful you wonder if you are slowing down the rotation of the planet and a frunk. Did I mention it has a frunk?" --Philip Liang

Tesla also introduced its innovative “Design Studio” in Hong Kong, within the same space as its existing Service Center. Tesla’s Design Studio features interactive displays and where customers can design their own Tesla Model S on a large touchscreen.

“We are very excited to bring Model S and our new, interactive space design to Hong Kong,” said George Blankenship, vice president of worldwide sales and ownership experience. “Our approach continues to be focused on informing as many people as possible about EVs, our company, and the advanced technology behind Model S. Customers in our space are invited to ask questions and engage with informative product specialists to learn more about the many advantages of driving an electric car. We know we’ve done our job when every customer leaves smiling.”

By the end of 2012, Tesla will have 23 locations in North America and 33 worldwide. Tesla will continue to expand its retail network into 2013, supporting the mission to engage and inform as many people as possible about driving electric. Customers can reserve a Model S at one of Tesla’s retail stores or online.

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ABOUT MODEL S
Model S is the world’s first premium sedan built from the ground up as an electric vehicle and has been engineered to elevate the public’s expectations of what a premium sedan can be. At the heart of Model S is the proven Tesla powertrain, delivering both unprecedented range and a thrilling drive experience. With a rigid body structure, nearly 50/50 weight distribution and a remarkably low center of gravity, Model S offers the responsiveness and agility expected from the world’s best sports cars while providing the ride quality of a luxury performance sedan. Model S has received many of the industry’s most prestigious awards and accolades during its first year on the market.

Model S offers multiple battery options that set the benchmark for electric driving range. All batteries use automotive-grade lithium-ion cells arranged for optimal energy density, thermal management, and safety.

Without an internal combustion engine or transmission tunnel, the interior of Model S has more cargo space than any other sedan in its class and includes a second trunk under the hood. The Model S interior features a 17” in-dash touchscreen with Internet capabilities, allowing for streaming radio, web browsing and navigation.

ABOUT TESLA HONG KONG
Tesla entered Hong Kong on May 2010, and established the service center on September of 2011. Model S reservations in Hong Kong can be made now online. General production reservations are $39,000 HKD (fully refundable), while Signature reservations are $330,000 HKD (fully refundable).

Location: G/F, King Place Plaza, 52A Sha Tsui Road, Tsuen Wan, NT

Contact: TEL (852)3184 0555 or E-mail   This email address is being protected from spambots. You need JavaScript enabled to view it.

ABOUT TESLA
Tesla’s goal is to accelerate the world’s transition to electric mobility with a full range of increasingly affordable electric cars. California-based Tesla designs and manufactures EVs, as well as EV powertrain components for partners such as Toyota and Daimler. Tesla has delivered more than 2,400 Roadsters to customers worldwide. Model S, the world’s first premium sedan to be engineered from the ground up as an electric vehicle, began deliveries to U.S. customers in June of this year.

Interested in keeping up with Tesla Motors?

For more information on Tesla Motors and its products, please visit: teslamotors.com

For more information for Tesla Motors investors, please visit: ir.teslamotors.com

For the latest information from Tesla Motors, including press releases and the Tesla blog, please visit: teslamotors.com/press

Forward-Looking Statements
Forward-Looking Statements Certain statements in this press release, including statements regarding the characteristics and performance of Model S, future store openings and information regarding Model S handling, efficiency and safety, are “forward-looking statements” that are subject to risks and uncertainties. These forward-looking statements are based on management’s current expectations. Various important factors could cause actual results to differ materially, including the risks identified in our SEC filings. Tesla disclaims any obligation to update this information.

Press Contacts
Atsuko Doi, Tesla Motors
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Judge Dismisses Massachusetts State Automobile Dealers Association Lawsuit

Friday, January 4, 2013 - Tesla Motors (NASDAQ: TSLA) won dismissal of a lawsuit brought by the Massachusetts State Automobile Dealers Association claiming Tesla was in violation of Massachusetts law by conducting sales within the Commonwealth of Massachusetts. A Superior Court judge dismissed the case based upon the auto dealers’ lack of standing and failure to state a claim.

Several months ago the judge denied a temporary restraining order and preliminary injunction requested by the Massachusetts State Automobile Dealers Association and in December Tesla Motors was granted a full Class 1 Dealer License by the Town of Natick’s Board of Selectmen.

“We are delighted by the outright dismissal of this case and the validation that we are operating our business in compliance with the laws and expectations of the Commonwealth of Massachusetts,” said Elon Musk, Tesla co-founder and CEO. “We are confident that other states will also come to this same conclusion and look forward to following through on our commitment to introduce consumers to electric vehicle technology in an open, friendly, no-pressure environment.”

The Massachusetts State Automobile Dealers Association has also filed a separate lawsuit against the individual Selectmen that make up the Natick Board.

“We think this subsequent lawsuit is a very unfortunate action taken by the Massachusetts State Automobile Dealers Association against a group of individual citizens who thoroughly reviewed our request for a Class 1 Dealer License and thoughtfully made a decision that was both legal and in the best interests of the citizens of Natick. We look forward to supporting the Board of Selectmen in this case,” said Musk.

Tesla is pursuing a company owned store and service center model to accelerate the adoption of electric vehicle technology and to interact with consumers in a friendly, open and no-pressure environment. Tesla’s retail concept demonstrates the benefits of driving electric through informative videos, interactive displays, and a Design Studio where customers can configure their own Tesla Model S on a large touchscreen.

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About Tesla
Tesla’s goal is to accelerate the world’s transition to electric mobility with a full range of increasingly affordable electric cars. California-based Tesla designs and manufactures EVs, as well as EV powertrain components for partners such as Toyota and Daimler. Tesla has delivered more than 2,400 Roadsters to customers worldwide. Model S, the world’s first premium sedan to be engineered from the ground up as an electric vehicle, began deliveries to U.S. customers in June of 2012.

Interested in keeping up with Tesla Motors?

For more information on Tesla Motors and its products, please visit: teslamotors.com

For more information for Tesla Motors investors, please visit: ir.teslamotors.com

For the latest information from Tesla Motors, including press releases and the Tesla blog, please visit: teslamotors.com/press

Press Contacts

Shanna Hendriks
  This email address is being protected from spambots. You need JavaScript enabled to view it.
650-681-5179

Christina Ra
  This email address is being protected from spambots. You need JavaScript enabled to view it.
650-681-5227

Tesla Motors was founded in 2003 in Silicon Valley, California in an effort to show how cool electric vehicles could be. Less than 10 years later, the automaker has far exceeded anyone’s expectations on just how any car, especially electric, could be.

In early 2008, Tesla Motors released their Roadster model, which was on the wish lists of celebrities like Leonardo DiCaprio and Jay Leno. Now in 2012, there are over 2,300 Roadsters driving in more than 37 countries and is still one of the world’s most desired cars. The Roadster can accelerate from 0 to 60 in just 3.7 seconds and drive 245 miles per charge—all with zero tailpipe emissions.

This summer, Tesla’s Model S hit the streets to much acclaim. It can accelerate from 0 to 60 miles per hour in 5.6 seconds, drive 300 miles at 55 mph per charge, and just like the Roadster, it does not contain a tailpipe.

Tesla’s main goals when developing their advanced batteries and powertrains are to decrease global fuel dependence as well as driving down the cost of electric vehicles. You can expect Tesla to implement these goals in their upcoming Tesla Model X, scheduled to deliver by 2014.

Visit our Virtual Showroom to learn more about the Tesla Roadster and the Tesla Model S

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